AI digital executives for retail and e-commerce
Digital executives that serve, sell and run your processes. Without losing control.
Connected to your CRM, ERP, WhatsApp and phone, they work 24/7 within your rules, with human approval and an audit trail of every action.
Roma AI sells, answers stock and price questions and handles orders on WhatsApp, Instagram and your site’s chat. It replies from the live catalogue in under three seconds, recovers abandoned carts and automates around 94% of enquiries, with no closing time.
What it solves in retail
- Answers availability, price, size and variant questions from the real catalogue.
- Takes orders and files them straight into your management system.
- Reports shipping status without the customer having to message anyone.
- Recovers abandoned carts with proactive WhatsApp follow-up.
- Handles WhatsApp, Instagram and webchat from a single inbox.
The problem it replaces
A shop that sells over messaging loses sales after hours, piles up unanswered questions and needs three to five people reading chats just to keep up. Abandoned carts go unfollowed because nobody has time to do it by hand. The assistant holds the conversation when the team is away, and frees the team when it is there.
Wired into your catalogue and payments
The assistant reads catalogue and stock in real time, so it never promises what you do not have. It connects to MercadoLibre, MercadoPago, dLocal and the management tools the shop already runs, and where no connector exists it works over API or webhooks.
Frequently asked questions
- Can it answer with real stock levels?
- Yes. Connected to your catalogue or management system, the assistant checks availability and price on the spot and answers with the current figure rather than a fixed list.
- How does it recover an abandoned cart?
- It spots the unfinished cart and reopens the conversation on WhatsApp around the product the shopper picked, clearing whatever doubt stalled the purchase and offering to complete the order right there.
- Does it handle Instagram as well as WhatsApp?
- Yes. WhatsApp Business, Instagram, Messenger and your site’s webchat run from one platform, with the same assistant and the same history.
- Can it take payment inside the conversation?
- It can send the payment link your gateway generates and confirm the order once payment clears. Roma AI integrates with MercadoPago and dLocal, among others.
- How is it different from a chatbot?
- A chatbot replies. Roma AI acts: its orchestrator understands what the customer asks for, decides the action and carries it out in your systems (creates the order, issues the promissory note, updates the CRM) before replying.
- Which systems does it integrate with?
- CRMs such as Salesforce, HubSpot, Pipedrive and Zoho, ERPs, core banking, payment gateways, calendars and your own databases. When there is no connector, it integrates through APIs or webhooks.
- Where does my customers’ data live?
- Communications are encrypted in transit and at rest, no data is shared with third parties and the platform complies with Latin American data protection regulations.
- Who controls what each agent does?
- Your company. You set the rules, the limits and the permissions for each system. Sensitive operations require human approval and every action is recorded in the audit trail.
- How much does Roma AI cost for a company?
- Enterprise plans start at US$490 a month and include a Customer Success specialist, priority support and integrations with your systems. The final price depends on your processes and volumes, and we define it with you in the free assessment.
- How long does an implementation take?
- The assessment is delivered in under a day. Most projects with integrations go live within 2 weeks; the most complex ones may take longer.
- What happens when a case needs a person?
- The agent detects it and hands the conversation to the right person on your team with the full context, without the customer repeating anything.
- Which channels and languages does it support?
- WhatsApp Business API, webchat, Instagram, Messenger, email and phone calls, in a single inbox with a unified history. It detects the customer’s language and replies in the same one.