What a Roma AI agent does
Unlike a decision-tree chatbot, a Roma AI agent understands the intent behind a message and runs real actions against your systems. It does not just reply — it resolves.
- Handles enquiries on WhatsApp Business, webchat and Instagram around the clock.
- Books appointments and reservations straight into your calendar.
- Qualifies leads and pushes them to your CRM with the full conversation context.
- Takes orders, checks stock and sends purchase follow-ups.
- Hands over to a person when the query calls for it, without the customer repeating anything.
How it is built, in minutes
The platform is no-code. You describe the business and the assistant you want, pick the channel, and AI generates the flows, the answers and the actions. Then you test it, tune it and publish.
- Describe what you need in natural language — no diagrams, no decision trees.
- Pick the channel: WhatsApp Business API, webchat on your site, Instagram or Messenger.
- Connect your tools: CRM, ERP, calendar, spreadsheets or payment gateway.
- Publish and measure: every conversation is logged with its metrics.
Industry templates
Each vertical starts with its own flows, metrics and demo, so the assistant ships understanding the vocabulary of the trade from day one.
- Healthcare: clinics and practices that book, confirm and remind appointments.
- Commerce and e-commerce: product questions, order status and cart recovery.
- Automotive: dealerships that qualify buyers and arrange test drives.
- Financial services: banks and insurers with first-line support and safe escalation.
- Education: institutions answering about enrolment, courses and payments.
- SaaS: product support and automated onboarding.
Integrations with what you already run
The Roma AI orchestrator connects to 50+ business tools to read and write information in real time: HubSpot, Salesforce, Pipedrive, Zoho, Google Calendar, MercadoLibre, MercadoPago, dLocal and more. Where no ready-made connector exists, it is solved through APIs or webhooks.
Built in Uruguay, made for LATAM
Roma AI was founded in Uruguay and operates across eleven Latin American countries. The platform, the documentation and the support are available in Spanish, English and Portuguese, and agents detect the customer’s language and answer in it.
Frequently asked questions
- What is Roma AI?
- Roma AI is a conversational AI platform that lets you create chatbots for WhatsApp, web, and more channels without coding. Just describe what you need in plain language and AI builds your virtual assistant.
- Do I need to know how to code to use Roma AI?
- No. Roma AI is a no-code platform. You can create your chatbot by describing in your own words what you want your assistant to do. No technical knowledge required.
- What channels does the chatbot work on?
- Roma AI works on WhatsApp Business, website (webchat), Instagram, and other messaging channels. You can manage all your channels from a single platform.
- How much does Roma AI cost?
- Roma AI offers a free 7-day trial with no credit card required. After that, there are plans for SMBs and enterprise plans with dedicated support. Contact sales for details.
- Does Roma AI work in Latin America?
- Yes. Roma AI was created in Uruguay and has presence in 11 Latin American countries. The platform and support are available in Spanish, English, and Portuguese.
- How long does it take to set up Roma AI?
- You can have your chatbot running in less than 15 minutes. Just describe what you need, choose your channel (WhatsApp, web, Instagram) and AI generates your assistant automatically. No complex technical integration required.
- Can Roma AI respond in multiple languages?
- Yes. Roma AI chatbots can converse in Spanish, English, Portuguese and 50+ languages. The assistant automatically detects the customer’s language and responds in the same language.
- Can I connect Roma AI with my CRM or existing system?
- Yes. Roma AI integrates with HubSpot, Salesforce, Pipedrive, Zoho, Google Calendar, MercadoPago, and more. It also offers API and webhooks for custom integrations.
- Can the chatbot transfer to a human agent?
- Yes. Roma AI detects when a query requires human attention and automatically transfers the conversation to a live agent, maintaining the full conversation context.
- Is Roma AI secure for sensitive data?
- Yes. Roma AI meets enterprise security standards, encrypts communications in transit and at rest, and does not share customer data with third parties. It complies with Latin American data protection regulations.
- What industries can use Roma AI?
- Roma AI has specialized solutions for healthcare (clinics, practices), commerce (e-commerce, retail), automotive (dealerships), financial (banks, insurance), education and SaaS. Each vertical has pre-built templates and flows.
- What is the difference between Roma AI and ManyChat?
- Roma AI uses advanced artificial intelligence to understand natural language, while ManyChat uses rule-based flows. Roma AI lets you create chatbots by describing what you need in your own words, without manually configuring decision trees.