AI digital executives for car dealerships and automotive
Digital executives that serve, sell and run your processes. Without losing control.
Connected to your CRM, ERP, WhatsApp and phone, they work 24/7 within your rules, with human approval and an audit trail of every action.
Roma AI quotes vehicles in under a minute, books test drives without a salesperson stepping in, qualifies buyers around the clock and sends financing plans. Leads that arrive on a Sunday night stop waiting until Monday.
What it solves in automotive
- Quotes models, trims and financing plans instantly.
- Books test drives straight into the showroom calendar.
- Qualifies buyers with the questions the dealership defines.
- Collects the details to appraise a trade-in and builds the file.
- Runs post-visit follow-up without anyone having to remember.
The problem it replaces
At a dealership, weekend leads land when nobody is in, salespeople are swamped with repetitive price and availability questions, test drives go unbooked and every manual quote takes hours. The assistant absorbs that inbound volume and passes the salesperson opportunities that are already qualified.
From the enquiry to the showroom
The assistant is not there to close the sale over chat — it is there to get the person into the showroom with their questions answered and a slot reserved. Every conversation lands in the CRM with the model of interest, the budget and the times that suit, so the salesperson picks up knowing exactly what was discussed.
Frequently asked questions
- Can it quote with current prices?
- Yes. Connected to your price list or management system, it builds the quote from the current value for that model and trim, and includes the relevant financing plan.
- How does it book a test drive?
- It checks the showroom calendar, offers the free slots and reserves the appointment on the spot, with confirmation and reminders sent automatically.
- Does it work for trade-in appraisals?
- It collects the vehicle details — model, year, mileage, condition — and builds the file for your team to appraise, leaving the full conversation available to whoever picks it up.
- What happens to weekend leads?
- They are handled there and then. The assistant answers, qualifies and books around the clock, so on Monday the team finds opportunities with appointments booked rather than unread messages.
- How is it different from a chatbot?
- A chatbot replies. Roma AI acts: its orchestrator understands what the customer asks for, decides the action and carries it out in your systems (creates the order, issues the promissory note, updates the CRM) before replying.
- Which systems does it integrate with?
- CRMs such as Salesforce, HubSpot, Pipedrive and Zoho, ERPs, core banking, payment gateways, calendars and your own databases. When there is no connector, it integrates through APIs or webhooks.
- Where does my customers’ data live?
- Communications are encrypted in transit and at rest, no data is shared with third parties and the platform complies with Latin American data protection regulations.
- Who controls what each agent does?
- Your company. You set the rules, the limits and the permissions for each system. Sensitive operations require human approval and every action is recorded in the audit trail.
- How much does Roma AI cost for a company?
- Enterprise plans start at US$490 a month and include a Customer Success specialist, priority support and integrations with your systems. The final price depends on your processes and volumes, and we define it with you in the free assessment.
- How long does an implementation take?
- The assessment is delivered in under a day. Most projects with integrations go live within 2 weeks; the most complex ones may take longer.
- What happens when a case needs a person?
- The agent detects it and hands the conversation to the right person on your team with the full context, without the customer repeating anything.
- Which channels and languages does it support?
- WhatsApp Business API, webchat, Instagram, Messenger, email and phone calls, in a single inbox with a unified history. It detects the customer’s language and replies in the same one.