AI Digital Executives: Roma AI Launches Romina, Valentina and Martín So Your Team Can Focus on What Matters

Companies across Latin America already use artificial intelligence in their processes. Today, the challenge is getting it to work and take action in real time (calling, selling, collecting payments, resolving issues), always connected to their systems and under full control.

That's why Digital Executives were born. Roma AI has launched Romina, Valentina and Martín, three AI digital executives who work as part of the team: each one with a role, connected to the company's systems and working within its rules, with human oversight and an audit trail for every action. The result: repetitive work moves forward on its own, and people focus on closing, deciding and supporting.

What Is a Digital Executive?

A chatbot only answers. A Digital Executive takes action: it understands what the customer is asking for, decides what to do and does it in the company's systems (creates the order, records the payment, updates the CRM), all before replying. It handles a process end to end, just as a team member would, and hands off to a person when needed, with full context.

Meet the Team

Romina: More Opportunities, No Cold Lead Qualifying

Romina prospects by phone, WhatsApp and email. She researches each account, follows up, remembers what was discussed and respects a "no" without insisting. When she detects real interest, she passes the contact to the sales team, who show up to the meeting ready to close.

Valentina: Sell and Collect Payments Around the Clock

Valentina handles sales on WhatsApp, the channel where customers already are: she shows options, sends the payment link and records the payment in the ERP, with no manual handoffs. To estimate the cost of running this channel at scale, our WhatsApp Cost Radar is a good reference.

Martín: Complaints Resolved from Start to Finish

Martín manages complaints and support tickets until they're closed, with a final email to the customer. If a case needs a person, he escalates it with the full history, so the customer never has to repeat themselves.

More Capacity, with Full Control

Roma AI is the agentic AI infrastructure for companies in Latin America: governed, scalable and connected to your systems. That's why its Digital Executives are built on four pillars:

• Connection: They integrate with your CRM, ERP, core system or payment gateway, with more than 50 native integrations, without replacing what already works.
• Execution: They complete entire processes. 82% of the conversations Roma AI handles are resolved without human intervention.
• Governance: Every message goes through a control layer, sensitive operations require human approval and every action is logged.
• Scalability: You start with one executive and the team evolves, adding roles and tasks without switching platforms.

What Your Company Gains

Digital Executives don't replace your team: they give it time back. People stop chasing leads, payments and repeat complaints, and focus on what creates value. The company gains coverage across more hours and channels, faster responses and the peace of mind of knowing what the AI did at every moment.

Three executives, three roles, one goal: let AI handle the repetitive work, so people can focus on what truly matters.

Add Your First Digital Executive!

Want to see how Romina, Valentina or Martín would work in your operation? Message us on WhatsApp and request a free assessment: in less than a day, we'll show you which processes you can automate and how, within your rules. You can also book a demo with our team.